No.01
Mess No.01
The Spill
A cup went over. Nobody saw who did it. Everyone saw it happen.
Multi-Surface Cleaner1.5 L · $16
plant-based home care
For homes people actually live in.
Five plant-based cleaners in bottles nice enough to leave out on the counter. The mess is your business. The bottles are ours.
grab the sponge. wipe the mess.swipe sideways to wipe. or just scroll.
Aaand it’s messy again.
That’s not a design flaw. That’s a home. We make five plant-based cleaners for the bits that happen between tidy-ups, in bottles you won’t want to hide under the sink.
Why we draw the mess
Pick a room.
Any room.
they’re all a bit like this
Room by room.
each room has a mess. each mess has a bottle.
Room 1 of 4 · two bottles for it
Kitchen
crumbs, crust, breakfast fallout
The sink, the counter, the table, the shelf where the keys go. Most of the mess gets made here, so this is where the bottles live.
Reach for
- Dish Soap500 ml · for the crust$9
- Multi-Surface Cleaner1.5 L · for the spill$16
Room 2 of 4 · one bottle for it
Laundry
the pile, the pockets, the sock
Pockets with biscuit in them. Collars with opinions. One sock short, every single time. A jug that looks fine next to the machine.
Reach for
- Laundry Detergent1.5 L · for the odd sock$18
Room 3 of 4 · one bottle for it
Bathroom
the ring, the splash, the taps
Taps, tiles, the ledge, and a ring that arrived uninvited. A trigger spray you can leave on the bath edge without apologising.
Reach for
- Bathroom Cleaner500 ml · for the ring$12
Room 4 of 4 · one bottle for it
Hands
garden, paint, biscuit tin
Garden hands, paint hands, hands that went straight to the biscuit tin. A pump by the tap, drawn to look like it belongs there.
Reach for
- Hand Wash300 ml · for the garden hands$10
The Mess Index
five messes. five bottles. scroll sideways through the evidence →
No.02
Mess No.02
The Crust
Last night's lasagne has become a geological feature.
Dish Soap500 ml · $9
No.03
Mess No.03
The Odd Sock
Two went in. One came out. We don't talk about it.
Laundry Detergent1.5 L · $18
No.04
Mess No.04
The Garden Hands
You only went out to look at the tomatoes.
Hand Wash300 ml · $10
No.05
Mess No.05
The Ring
There is a line around the bath. It has been there a while. It has a name now.
Bathroom Cleaner500 ml · $12
Everything is on the pack
How to read a bottle.
There’s not much to decode. That’s deliberate. Pick a bottle and we’ll point at the bits.
The drawing is the mess it’s for.
NICE over MESS. Stacked. Polite, but loud.
The name, in plain caps. No riddles.
“Plant-based home care.” It’s printed on the pack, so we say it.
Size in oz and ml. Both. We’re not fussy.
Multi-Surface Cleaner, 1.5 L.
What’s the mess?
Fill in the blanks. We’ll match a bottle to each mess and pack them into a Starter Kit.
Your Starter Kit
- Bottles
- 0
- Separately
- $0
- Kit price
- $0
Kit savings of 15% apply to two or more bottles. placeholder
The five.
See them all, properly
Starter Kits
Ready-made messes, sorted. Kit prices are placeholders until launch.
2 bottles · Dish Soap, Multi-Surface
The Kitchen Mess
Dish Soap plus Multi-Surface. For the sink and everything within splashing distance of it.
$21.25 $25 placeholder kit price
2 bottles · Laundry, Hand Wash
Laundry Day
Laundry Detergent plus Hand Wash, because you will dig through a pocket and regret it.
$23.80 $28 placeholder kit price
5 bottles · Multi-Surface, Dish Soap, Laundry, Hand Wash, Bathroom
The Whole-House Mess
All five bottles. For homes that are, frankly, a lot. (Ours too.)
$55.25 $65 placeholder kit price
Starter Kit · five bottles
The whole-house mess, in one go.
For homes that are, frankly, a lot. Every bottle in the range, one kit price, and one box’s worth of delivery.
- Multi-Surface Cleaner1.5 L
- Dish Soap500 ml
- Laundry Detergent1.5 L
- Hand Wash300 ml
- Bathroom Cleaner500 ml
$55.25 $65 placeholder kit price
Kit savings of 15% on two or more bottles. placeholder
Four steps.
One cloth.
No manual needed. Each bottle’s own page has its own directions, and the label always wins.
- 1
Spot it.
Find the mess. Don’t panic. It’s a home.
- 2
Pick the bottle.
The drawing on the label matches the mess. Unsure? The builder will match one for you.
- 3
Use it as the label says.
Directions and cautions are printed on the pack. They beat anything on this page.
- 4
Leave it out.
Matte bottle, on the counter, by the tap. It’s allowed. It’s the point.
Plant-based home care.
Said plainly.
We’ll tell you more, ingredients, packaging, refills, as soon as we can show the detail behind it. Not before.
- 01
Drawn, not hidden
Every label carries a hand-drawn picture of the mess it’s for. If you know the mess, you know the bottle.
- 02
Plant-based home care
That’s the phrase on the pack, so it’s the phrase on the site. Ingredient lists live on the labels and will be published here before launch.
- 03
Five bottles. That’s the range.
One for the counters, the dishes, the laundry, the hands and the bathroom. A short cupboard, on purpose.
- 04
Made to be left out
Matte bottles in earthy colours with a wordmark that doesn’t shout. They live on the counter, not under the sink.
Planned refill plan
The Mess Report.
Tell us how often the mess happens. We send a reminder before anything ships: “Looks like someone made a mess.” Skip, pause or cancel any time. No guilt trip.
Plan saving: 15% placeholder
Placeholder: the plan, its saving and any refill format go live with checkout and are still to be confirmed. We don’t say the bottles are refillable until we can show it.
Start with a kit
Real homes, not show homes.
Every bottle carries a hand-drawn picture of the mess it is for: the spilled cup, the crust, the odd sock, the garden hands, the ring. We would rather draw the mess than pretend it isn’t there.
Earthy colours, matte bottles, a wordmark that doesn’t shout. Leave them out. That’s the point.
Read the story
Confessions.
Overheard in the mess. Every line is invented by us and signed by an object. No customers, no stars, no quotes to trust.
“I was ‘left to soak’ on Tuesday. It is now Friday.”
the pan“I have been wiped three times. The ring keeps coming back.”
the counter“Nobody has seen my partner since the laundry basket fell over.”
the odd sock“Please stop putting me down wet.”
the bath edge“I only wanted a biscuit. Now I am on every tap.”
a garden hand“Yes, that is jam. No, I will not be explaining.”
the table“Everyone saw it happen. Nobody saw who did it.”
the cup“I am a very good crumb. I go everywhere.”
a crumb
Quick
questions.
What does 'plant-based home care' mean?
It is how we describe the range, and it is printed on every bottle. The full ingredient list for each product is on its label, and we will publish each one on this site before launch.
Are the bottles refillable or made from recycled plastic?
Refill formats and packaging materials are being finalised. We will only say it on the site once we can show the detail behind it.
Is it safe around kids and pets?
Treat it like any cleaning product: follow the label, store it out of reach of children and pets, and keep it in its original bottle.
What is the Mess Report?
It is our planned refill plan: pick how often you want a top-up (every 4, 8 or 12 weeks), and we send a reminder before anything ships. Skip, pause or cancel any time. It goes live with checkout.
How do the Starter Kits work?
Pick a ready-made kit, or build one with the 'What's the mess?' sentence on the Starter Kits page. Two or more bottles in a kit get the kit price shown in the cart.
Get on the mess list.
New bottles, refill news when it is real, and a monthly drawing of a mess someone sent us. No spam. We are too busy wiping things.